Tracy in Her Own Words
Hey, I’m Tracy Harmoush, Founder & CEO of Untraceable, and host of the What They Don’t Tell Us podcast.
I build businesses, run events that connect people, and coach high-performers. I also prioritize training, eating well, working with coaches, and investing in my relationships.
None of that would be possible without mastering one thing: my mindset.
I’m talking discipline, belief, confidence—and keeping promises to myself when no one else is watching.
But I didn’t start here.
I’ve been the person stuck in a job for ego, not purpose. I spent 10 years working as an investment banker—on the grind, neglecting sleep, disconnected from my body, with no mindfulness and no ability to pause. I chased aesthetics, obsessed over food, felt stuck in my body, doubted my voice, and constantly wondered if I was falling behind in life.
Fast forward a few years.
I’ve escaped living on auto-pilot, built brands from scratch, rediscovered my creativity, spoken on global stages, redefined my relationship with food and fitness, and built an internal engine that doesn’t need outside validation to move forward. That also helped me realize that my greatest fulfillment comes from helping others build a mind that doesn’t crumble when life gets loud.
So Untraceable was born from everything I wish someone had taught me earlier:
That your life changes the moment you stop outsourcing your power — to diets, to trends, to excuses, to blindly following what "they" say without questioning. And once you master your foundation – your body, your habits, your systems – you unlock the energy to focus on what truly matters: living a life of fulfillment.
If you’re ready to stop winging it and start living with intention, you’re in the right place. And I’ll be right in your corner to help you get there.
Business
Tracy is the Founder & CEO of Untraceable, Managing Partner of the creative production house, The Fifth Kind Productions, Managing Partner & Chief Marketing Officer of the UAE-born premium ice-cream brand, Mama Booza, Host of the What They Don't Tell Us Podcast, and one of the most influential voices on social media in the health and longevity space.
Awards
Tracy has received several awards acknowledging her work as an influencer & entrepreneur. She recieved The Arab Woman Award in 2020 for having the biggest community impact in the fitness industry throughout the Pandemic when she launched her fitness App. She also received the Fitness Influencer Award of the Year in 2022 at the MENA Content Creator Awards and most recently, the Influencer of the Year award from Entrepreneur Magazine at the Virtuzone Awards in 2023.
Speaker & Influencer
With an ever-growing social media presence, Tracy uses her voice & her platforms to talk about the journey towards growth in spite of time, age, social pressure & perceived limitations. Tracy encourages curiosity and an open dialogue about controversial discussions on her platform with her audience. She leads by exemplifying what the possibilities are when adopting a growth mindset and building your mental toughness muscle, through emotional, physical, and mental challenges.
Tracy lives by the ethos: Staying curious. Keep growing. You’re not too old. And it’s not too late.
